There are basically two types of search engine optimization techniques which are named based on their conformance to the guidelines which are specified by the web designing portal. Based on the conformance of the search engine optimisation to the specified standards they are categorized into white hat search engine optimization and black hat search engine optimization. The white hat search engine optimization abides to the standards which are framed by the various search engines and are completely genuine and true. Whereas the black hat search engine optimization uses the technique of spamdexing which does not abide by the rules of the search engine standards and they are not genuine. Hence SEO can be achieved by both the methods of the white hat SEO and also through the process of black hat SEO. Once the search engine finds the clack hat search engine optimization technique has been used in some of its sites then the site will not be further listed in the search lists whereas the black hat search engine optimization will be allowed to be existed or present in the list of the search engines. Hence if you want your website to be appearing permanently in the top of the search lists then it’s advisable that the web page uses the white hat search engine optimization.

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